UAE STARTUP / DIGITAL TRANSFORMATION
Real business needs.
Digital solutions.
Technology shaped around
what your business needs next.
Fordeon helps organizations turn business challenges into practical digital solutions. From the UAE, we serve the Middle East and Africa through DEX services, Digital Marketing SaaS, and custom solutions and AI services.
From the first idea to implementation and ongoing support.
DIGITAL WORKPLACE
DEX Services
MARKETING
Digital Marketing SaaS
CUSTOM DEVELOPMENT
Custom Solutions & AI Services
Selected public customer relationships
OUR SERVICES
Three ways to move
your business forward.
Choose the support your organization needs: improve the digital workplace, manage ongoing marketing content, or build a solution around a business process. Each engagement starts with your priorities.
DIGITAL WORKPLACE
DEX Services
Improve the way employees experience technology.
DEX services centered on Baseera, Fordeon’s AI layer for digital employee experience in air-gapped environments.
MARKETING
Digital Marketing
SaaS
Keep content planning and delivery moving.
A subscription combining a digital marketing platform with managed content planning, creation, review and coordination.
CUSTOM DEVELOPMENT
Custom Solutions
& AI Services
Build around the way your business works.
Business applications, portals, system integrations, AI assistants and workflow automation built around specific needs.
DEX SERVICES
A better digital workplace.
Built for air-gapped environments.
Digital employee experience is one of Fordeon’s three independent offerings. We help IT teams explore workplace data, shape useful views and scope AI-enabled support in environments that cannot rely on cloud-connected tools.
BASEERA BY FORDEON
AI for air-gapped environments
Baseera is Fordeon’s AI layer for digital employee experience in air-gapped environments. It helps IT teams explore workplace data through conversational queries, tailored dashboards and summaries, without relying on cloud connectivity.
We assess data access, local infrastructure and permissions, then agree the questions and views to support. Any actions or automation are separately scoped and validated.
Baseera is already in use with an early customer.
Start with your environment and support needs. We agree the use case, interfaces, deployment requirements and success criteria before implementation.
DIGITAL MARKETING SAAS
Content is an ongoing job.
Give it an organized service.
Our subscription model combines a digital marketing service with managed content support, helping teams keep their channels active without rebuilding the process for every campaign. The service is already supporting an early subscriber.
For businesses that need consistency
A platform gives you a place to manage content. A managed service helps get the work done. Fordeon brings these together in a subscription model: your brand priorities become a content plan, the plan becomes drafts, and approved material moves into the agreed delivery schedule.
Start with your audience, brand guidelines, existing content and business priorities. You provide subject expertise and approvals; Fordeon manages the agreed planning and content work.
Plan the programme
Translate your business priorities into content themes, briefs and an editorial calendar. Identify which messages belong on each agreed channel.
Create and review content
Prepare drafts in the agreed formats using your brand context. Review factual claims, tone and presentation with your team before approval.
Manage the ongoing service
Coordinate approved content against the agreed schedule. Review available performance information and feedback to refine the next plan.
Defined before you subscribe: channels, formats, content volume, review rounds, approval ownership, delivery schedule and reporting scope.
CUSTOM SOLUTIONS & AI SERVICES
Built for the way
your organization works.
When standard software leaves a gap, we help define and build the missing solution. Start with a business process, an application idea or a system that needs to connect to the rest of your operation.
Business applications
Replace spreadsheet-heavy processes with purpose-built applications for requests, approvals, task ownership and operational visibility.
Customer & employee portals
Give users a clear place to submit information, request a service and follow progress, with access and workflows suited to each role.
System & API integrations
Connect existing applications and information flows. Define triggers, data mapping, permissions, errors and handoffs as part of the solution.
AI assistants & knowledge tools
Help teams work with agreed documents and information sources. Scope the assistant’s task, access, answer evaluation and human escalation.
Workflow automation
Move routine work between teams and systems using defined rules, approvals and exception handling. Introduce AI where it adds useful capability.
Dashboards & operational views
Bring relevant information into views built around a decision, department or process. Agree source data, measures and ownership before implementation.
WHAT A CUSTOM BUILD CAN INCLUDE
Discovery and requirements • User journeys and prototype • Application and integration development • Workflow and access testing • Documentation and handover
The proposal defines the deliverable, dependencies, acceptance criteria, deployment responsibilities and any ongoing support. A focused pilot can precede a wider build.
HOW WE WORK
A clear scope.
A visible path to delivery.
We shape the engagement around the problem, your existing environment and the people who will own the result. Deliverables, responsibilities and support are agreed in the proposal.
DISCOVER
Understand the actual need
Meet the stakeholders, map the current workflow and identify constraints. Establish the business outcome and the evidence that would demonstrate progress.
Output: problem statement, scope boundaries and success criteria.
DESIGN
Make the solution reviewable
Define the user journey, information flows and integration points. Use a prototype or solution outline to test assumptions before investing in the full build.
Output: agreed design, delivery backlog and acceptance scenarios.
BUILD & VALIDATE
Test against the real workflow
Develop the agreed solution and validate normal use, permissions and exception paths. Review with the people who will use and support it.
Output: working solution, test findings and agreed remediation.
HAND OVER & IMPROVE
Prepare for ongoing use
Document key workflows and operational responsibilities. Agree training, support coverage and how enhancements will be prioritized after handover.
Output: handover materials and a defined support or improvement scope.
COMMON QUESTIONS
A practical starting point.
A clear next step.
Bring us the problem, the people involved and the outcome you want. We will help define the right starting point and what a useful result should look like.
Is Fordeon focused only on DEX?
No. Fordeon runs three independent offerings, each building its own customer base: DEX Services centered on Baseera, Digital Marketing SaaS, and Custom Solutions & AI Services.
Can you build a solution around our existing systems?
Yes. We start by understanding your process, users and current applications. We then scope the application, integration or AI workflow, including data access, permissions, testing and handover.
What is included in Digital Marketing SaaS?
The subscription combines a platform with managed content support. We agree channels, formats, content volume, planning and review responsibilities, delivery schedule and reporting scope in your package.
ABOUT FORDEON
Built in the UAE.
Focused on real business needs.
Fordeon is a digital transformation startup serving organizations across the Middle East and Africa. We combine practical technology expertise with solutions shaped around how people and businesses work.
Three independent offerings, built in parallel.
Fordeon runs three independent offerings, each building its own customer base. Our DEX services center on Baseera, our AI layer for air-gapped environments. Our Digital Marketing SaaS combines a subscription platform with managed content delivery. Our custom solutions and AI services create applications, integrations and automation around needs that standard tools do not fully address.
Sectors we serve Banking · Government · Healthcare · Tourism
Start with the need
Understand the business problem, the people affected and the outcome before deciding what to build.
Fit the environment
Design around existing systems, deployment requirements and the people who will use the solution.
Make delivery clear
Agree scope, responsibilities, validation and handover so every engagement has a practical path forward.
LET’S START WITH YOUR CHALLENGE